Privacy will be the new luxury in travel post-COVID-19

As people start to travel post-COVID, luxury travel will come back first, and privacy will be the new luxury.



Travel and hospitality brands that cater to this new mindset will reap the rewards of more reservations as well as the added bonus of bookings at higher price points.

Travel by yacht, private jet, serviced residences, private rentals, and secluded hotels and destinations will boom as affluent consumers look for getaways with fewer crowds, more privacy and the ability to gather with loved ones.


Far from the madding crowds
According to a new survey by LuggageHero, 25 percent of travellers will try to avoid crowded commercial flights and public transportation in a post-coronavirus world.

Private aviation companies such as VistaJet anticipate new travelers entering into the market as private jets offer an easily controlled environment limiting exposure to other travelers.

There will be a surge of interest in private accommodations, such as larger suites, villas, residents and private yachts, where people can gather with family and friends while social distancing from others.

According to a recent survey by Full-Time Travel, 79 percent of respondents intend to travel with family or friends.

Luxury vacation providers are already experiencing demand as a result of consumers’ pent-up need to travel and get out.

At Exclusive Resorts, a members-only vacation club with 400-plus residences, there are more than 1,100 new bookings for villas and residences for this summer.

“COVID-19 has brought family, friends and loved ones closer together,” said James Henderson, CEO of Exclusive Resorts. “Once things go ‘back to normal’ people will have an emotional need to travel with people they know and trust.”

Also among the first vacation properties to be booked will be those with the privacy of full-floor accommodations, such as ESPACIO the Jewel of Waikiki, and standalone accommodations such as the over-the-top cottages at The Roxbury in the Catskills.

At Hotel Metropole Monte-Carlo, guests can book the entire top floor of seven suites designed by Jacques Garcia with helicopter transfers.




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